Before: Valeo is the leader in the weight lifting gloves
market, but their old packaging showed hard to read logos,
a lack of hierarchy and an overload of information. The
Valeo Logo/Brand was lost in the mix.
After: A strong "V" logo more clearly reflected the brand
strength. An audit of competitors showed that black was
the prominent color to promote weight lifting gloves, so
we went with a vivid red. The new packaging now pops off