Package Design
Valeo Inc.
Sussex, WI

Before: Valeo is the leader in the weight lifting gloves market, but their old packaging showed hard to read logos, a lack of hierarchy and an overload of information. The Valeo Logo/Brand was lost in the mix.

After: A strong "V" logo more clearly reflected the brand strength. An audit of competitors showed that black was the prominent color to promote weight lifting gloves, so we went with a vivid red. The new packaging now pops off the shelf.