Wolfgang Puck Spiaggia Sales Kit Valeo Package Design Spiaggia 20th Anniversary Levy Events Invite MLB All Star Menu Indian Lakes Resort Olive Oil Label Full Circle Fitness Next Era Annual Report Sauer Danfoss Annual Report Wallgreens Book Smith Invitation Gielow Invitation  

Sales Kit
Private Dining Rooms of Spiaggia
Chicago, IL

Before: Traditional focus on the food and view, to the detriment of the four-star quality and experience. Did not work in tandem with the collateral of the parent restaurant.

After: High-touch papers, textures, patterns, embossing and metallics replaced the wall-to-wall photography while introducing new branded elements. The circle linear pattern was created for the restaurant's 20 th anniversary and offers a new visual heritage for the next 20 years, appearing in uniform design, take-out bags, and other print collateral.


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