Sales Kit
Private Dining Rooms of Spiaggia
Chicago, IL

Before: Traditional focus on the food and view, to the detriment of the four-star quality and experience. Did not work in tandem with the collateral of the parent restaurant.

After: High-touch papers, textures, patterns, embossing and metallics replaced the wall-to-wall photography while introducing new branded elements. The circle linear pattern was created for the restaurant's 20 th anniversary and offers a new visual heritage for the next 20 years, appearing in uniform design, take-out bags, and other print collateral.